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Thank you from doMore

I'd like to thank you for being involved in the doMore.com.au community and the team and I hope that you've received value from being a part of it.

doMore was our original passion project born out of the desire to help connect people wanting to learn something new with experts that could teach them over 10 years ago.

Over the years we have helped almost 70,000 learners connect with one of over 1,500 courses and providers, across the country. For that, we're very proud and grateful for your contribution.

doMore.com.au also served to teach us about how to help measure and improve business performance and inspired the launch and growth of two other companies as a result, one of which we've decided to dedicate our resources and energy to making great.

We'll be switching the site off on Tuesday 31st of July. If you have any questions or concerns, please contact us directly on [email protected].

Thanks again and good luck with your teaching endeavours in the future.

Warm regards,

The doMore team.


SEO - Search Engine Optimisation Essentials Course

2 sessions available starting from $495.00

Subject: Search Engine Optimization (SEO)

Ages: All ages

Skill level: All difficulty levels

Is your web site compatible with search engines? Or are aspects of the design and content sabotaging its ability to be found by your target audience? Come along to our Search Engine Optimisation (SEO) workshop and learn how you can implement techniques to boost your site’s ranking in Google, Yahoo and other global search engines.

This course is not a lecture, but a hands-on class, where you get the opportunity to optimise elements of your own website, while learning best practises.

Who Should Attend

- Marketing executives entrusted with the responsibility of promoting their company’s or clients’ web sites.
- Webmasters wanting to increase traffic to their web sites via search engines.
- Small business owners wanting to learn how to promote their web sites on the search engines...

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Is your web site compatible with search engines? Or are aspects of the design and content sabotaging its ability to be found by your target audience? Come along to our Search Engine Optimisation (SEO) workshop and learn how you can implement techniques to boost your site’s ranking in Google, Yahoo and other global search engines.

This course is not a lecture, but a hands-on class, where you get the opportunity to optimise elements of your own website, while learning best practises.

Who Should Attend

- Marketing executives entrusted with the responsibility of promoting their company’s or clients’ web sites.
- Webmasters wanting to increase traffic to their web sites via search engines.
- Small business owners wanting to learn how to promote their web sites on the search engines.
- Owners of e-commerce sites that want to increase their site’s visitor to customer conversion ratios.
- Web site designers wanting to offer search engine marketing services to their clients.

Prerequisite

Participants should have good computer skills, and preferably experience or understanding of how web browsers and search engines work. Students receive a pdf prior to the course which gives a brief background to basic HTML and fundamental Search Engine Optimisation terminology.

Course Topics

During the 1 day SEO Essentials course, the following topics are covered. See outline below for more indepth detail:

- How to analyse your existing web site for Search Engine compatibility.
- How to create effective page Title Tags.
- How to create an effective and optimised META Description Tag.
- How to research and select appropriate keywords to target.
- How to successfully integrate search keywords within your web site copy.
- How to optimise each page of your web site step-by-step.
- Overview of important search engines and directories.
- How to submit your site to important crawler-based search engines and directories.
- An overview of what search engines consider to be “spam”.
- Web design elements to avoid to ensure your site is search engine compatible.
- How to use the most powerful tools on the net to help with the optimisation process
- Understanding SEO terminology, such as: SERP's, spiders, keywords, spamdexing / keyword stuffing, robots

SEO Essentials Course Outline

Introduction to SEO
— The Definition of Search Engine Compatibility
— The Value of Search Engine Optimisation
— The ROI from Search Engine Optimisation
— Why Aren’t More Companies Using SEO?
— Web Site Elements Impacting Search Compatibility
— The TITLE Element
— The META Description Tag
— The Alt IMG Attribute
— Text Links

Search Engine Fundamentals
— Search Engines and Directories
— Robots & Spiders
— Important Directories: Yahoo, DMOZ, About, AOL, LookSmart
— Important Search Engines: Google, Live, AllTheWeb, HotBot
— What is a meta- engine
— Regional optimisation
— Paid Submission and Pay For Performance Search Engines
— Who Owns Who?
— How Search Engines Index Pages
— How Search Engines Rank Pages
— Google Page Rank
— Web Site Relevancy Factors

SEO - Positive Factors
— Relevant Tags
— Page & Image Filenames
— Keyword Rich Body Text
— Incoming Text Links
— Age of Site/ Domain
— Dedicated IP Address
— Domain History
— W3C Validated Code
— Amount of Traffic
— Repeat Visitors
— Time Visitors Spend on Page
— Word Stemming

SEO - Negative Factors
— Over Optimising
— Use of Spam Techniques
— Very Long URLs
— Falsified Domain Info
— Overly Hyphenated Domains
— Query Strings with URL
— Invalid HTML Code
— Broken Links
— Frames & Framesets
— Graphical Navigation Menus
— Pages with Low Traffic
— Content Buried Too Deep
— Excessive Keyword Repetition
— Stop Characters

SEO Requirements Gathering
— How Search Engine-Compatible is the Site Currently?
— Analyse HTML Design, Tags, Page Load Time etc
— Requirements Gathering: Technoloy used to Build the Site, Page - Extensions, Database

Driven?, HTML Sitemap
— Current Link Popularity and PageRank
— Geographical Target Markets
— Demographic Target Markets
— Major Online Competitors
— Is the Site Accessible

Keyword Research
— What is Keyword Research?
— The Seed List
— Qualifying Terms
— Why is Keyword Research so Important?
— Keyword Research Tools eg Wordtracker. Keyword Discovery, Google Adwords

Keyword Tool
— Keyword Popularity
— Landing Pages

SEO Copywriting
— Text Heavy Home Page
— Keyword- Rich Text
— Build Your Copy around Your Keywords
— Keyword Integration
— Language & Concepts
— Include Calls to Action
— Consider Your Visitors
— Text Links vs Graphics Links

SEO Integration
— Target Keyword Phrases CORRECTLY
— Optimised TITLE Tag
— Optimised META Description Tag
— Optimised META Keywords Tag
— Optimising an Un- optimised Page
— Integrating Optimised Title and META Tags
— Integrating Optimised ALT IMG Attributes
— Optimising Page Text
— Integrating a Call to Action

Search Engine and Directory Submission
— Pre- Submission Checklist
— Site Submission Spreadsheet
— Rules of Submission
— Submitting to Directories
— Submitting to the Yahoo! & Open Directory
— Paid Submissions
— Lists of Other Search Engines and Directories

Search Engine Spam
— The Definition of Search Engine Spam
— Examples of Search Engine Spam
— “Black Hat” vs. “White Hat” Search Engine Optimisation
— Why Spam is Unnecessary
— SEM Industry Standards
— Search Engine Guidelines
— How to Avoid Spamming the Search Engines
— Build Sites for Visitors Rather than Search Engines

Duration: One Day

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Choose from 2 available sessions:

When

Please contact us for upcoming dates and/or more information about this class.

Where

  • 83 York St
    Sydney, NSW 2000

Price: $495.00

Type

  • Class / Group Sessions

When

Please contact us for upcoming dates and/or more information about this class.

Where

  • 83 York St
    Sydney, NSW 2000

Price: $495.00

Type

  • Class / Group Sessions



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