Support

Thank you from doMore

I'd like to thank you for being involved in the doMore.com.au community and the team and I hope that you've received value from being a part of it.

doMore was our original passion project born out of the desire to help connect people wanting to learn something new with experts that could teach them over 10 years ago.

Over the years we have helped almost 70,000 learners connect with one of over 1,500 courses and providers, across the country. For that, we're very proud and grateful for your contribution.

doMore.com.au also served to teach us about how to help measure and improve business performance and inspired the launch and growth of two other companies as a result, one of which we've decided to dedicate our resources and energy to making great.

We'll be switching the site off on Tuesday 31st of July. If you have any questions or concerns, please contact us directly on [email protected].

Thanks again and good luck with your teaching endeavours in the future.

Warm regards,

The doMore team.


SEO - Search Engine Optimisation Advanced Course

3 sessions available starting from $495.00

Subject: Search Engine Optimization (SEO)

Ages: All ages

Skill level: All difficulty levels

Have you optimised your site and seen the results that SEO can deliver, but want to improve your rankings and conversions even further? Learn how the structure of your site and the technologies used can play a beneficial or detrimental part in the success or failure of your site.

Examine how to analyse and monitor your SEO campaign (apart from rankings). Discover 'off page' methods of improving your search engine visibility including an overview of paid search engine performance models and how to make your site seem more important than your competition targeting the same keywords.

What you will learn

During the 1 day SEO Advanced course, the following topics are covered. See outline below for more indepth detail:

- How to monitor search rankings and site traffic
- Advanced concepts...

see more

Have you optimised your site and seen the results that SEO can deliver, but want to improve your rankings and conversions even further? Learn how the structure of your site and the technologies used can play a beneficial or detrimental part in the success or failure of your site.

Examine how to analyse and monitor your SEO campaign (apart from rankings). Discover 'off page' methods of improving your search engine visibility including an overview of paid search engine performance models and how to make your site seem more important than your competition targeting the same keywords.

What you will learn

During the 1 day SEO Advanced course, the following topics are covered. See outline below for more indepth detail:

- How to monitor search rankings and site traffic
- Advanced concepts and terminology
- The impact of various web technologies on site indexing
- How to get more of your sites pages indexed
- Methods of developing inbound links
- How to develop content that encourages conversions and/or sales
- Overview of Pay for Performance models

Prerequisite

Participants should have completed SEO Essentials or have equivalent knowledge.

Advanced SEO Course Outline

Site Architecture & Design
— Elements of Site Architecture That Impact Search Ranking
— Graphic- Heavy Pages
— File Naming & Extensions
— Graphical Navigation Menus
— Error Trapping - 404 Errors
— JavaScript
— Intro / Splash Pages
— Search Engine Support for Flash
— Frames and Tables and CSS
— Theming / Siloing
— Accessibility

Advanced SEO Copywriting
— Encourage conversions
— Linkable content
— Email Newsletters

Excluding Content from SE indexes
— Robots exclusion protocol
— Robots meta tag
— Robots dot txt files
— Tools

Site Maps
— HTML sitemaps
— XML sitemaps
— Submitting and updating XML feeds to Google, Yahoo and MSN

Dynamic Content
— What is Dynamic Content?
— How Dynamic Content Impacts Search Engine Compatibility
— Optimisation for Dynamic Web Sites

Link Popularity
— What is Link Popularity?
— Backward Links
— Link Building Techniques
— Links to Avoid
— Link Popularity Tools
— Requestng Reciprocal Links
— Keyword Link Spam

Measuring the ROI of SEO
— Measuring SEO Success
— Key Site Metrics to Look At Regularly
— Track Rankings
— Track Traffic
— Track Returning Visitors
— Track Sales/ Conversions
— Track Link Populairty
— Tools - Free and for purchase

Key Site Metrics
— Pathways Through your Site
— Top Exit Pages
— Single Access Pages
— Most Visited Pages & Top Entry Pages
— Landing Pages
— Trends
— Page Refreshers
— Search Engine Referrals
— Search Phrases

Pay For Performance
— What is Pay For Performance?
— Pay For Performance Options
— Pay Per Click Models
— AdWords
— Paid Sponshorship
— Submitting to Yahoo Directory

Additional
— Google Local Business Center
— Blogs
— Social Media Sites

On completion of both the Essentials and Advanced Search Engine Optimisation course, students will have a complete understanding of how best to optimise their websites for search engine compatibility.

Duration: One Day

see less

Choose from 3 available sessions:

When

Please contact us for upcoming dates and/or more information about this class.

Where

  • 83 York St
    Sydney, NSW 2000

Price: $495.00

Type

  • Class / Group Sessions

When

Please contact us for upcoming dates and/or more information about this class.

Where

  • 83 York St
    Sydney, NSW 2000

Price: $495.00

Type

  • Class / Group Sessions

When

Please contact us for upcoming dates and/or more information about this class.

Where

  • 83 York St
    Sydney, NSW 2000

Price: $495.00

Type

  • Class / Group Sessions



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