Support

Thank you from doMore

I'd like to thank you for being involved in the doMore.com.au community and the team and I hope that you've received value from being a part of it.

doMore was our original passion project born out of the desire to help connect people wanting to learn something new with experts that could teach them over 10 years ago.

Over the years we have helped almost 70,000 learners connect with one of over 1,500 courses and providers, across the country. For that, we're very proud and grateful for your contribution.

doMore.com.au also served to teach us about how to help measure and improve business performance and inspired the launch and growth of two other companies as a result, one of which we've decided to dedicate our resources and energy to making great.

We'll be switching the site off on Tuesday 31st of July. If you have any questions or concerns, please contact us directly on [email protected].

Thanks again and good luck with your teaching endeavours in the future.

Warm regards,

The doMore team.


Online Marketing and SEO – Advanced Online Course

2 sessions available ranging from $999.00 to $1,299.00

Subject: Search Engine Optimization (SEO)

Ages: All ages

Skill level: All difficulty levels

The content of this Advanced Online Business & SEO course includes a number of comprehensive modules, which can easily be custom formatted to suit individual company or client needs. If you're in any way responsible for the marketing function within your business or someone else's then this is an excellent course for you.

Topics include: ebooks, SEO techniques, website content, offsite optimisation, links and submissions and google webmaster!

Career Prospects
Successful applicants may use this qualification to work towards applying for positions such as:
Online Marketing Professional
Online Advertising
Search Engine Optimiser
Media Marketing Officer
Online Media Manager
Web Copywriter
Web Content Manager
Web Designer
Website Traffic Manager
Affiliate Marketer

Course Delivery...

see more

The content of this Advanced Online Business & SEO course includes a number of comprehensive modules, which can easily be custom formatted to suit individual company or client needs. If you're in any way responsible for the marketing function within your business or someone else's then this is an excellent course for you.

Topics include: ebooks, SEO techniques, website content, offsite optimisation, links and submissions and google webmaster!

Career Prospects
Successful applicants may use this qualification to work towards applying for positions such as:
Online Marketing Professional
Online Advertising
Search Engine Optimiser
Media Marketing Officer
Online Media Manager
Web Copywriter
Web Content Manager
Web Designer
Website Traffic Manager
Affiliate Marketer

Course Delivery
This course is delivered 100% online. Upon enrolment students are issued with a log-in and password, providing access to OCA's e-learning centre.

Recognition & Accreditation
Upon successful completion of this course you will receive an OCA Certificate of Achievement in Online Marketing & SEO -Advanced. There are no pre-requisites to this course.

Unit of Study

This course has 10 units of study

Unit 1: Website Structure
Module 1 - Business Strategy
Module 2 - Keyword Research and selection tools
Module 3 - Checking keyword competition
Module 4 - Site Architecture, Planning and Content
Module 5 - Set up Payment options on your website

Unit 2: Products and eBooks
Module 6 - What type of products are the best to market
Module 7 - Identifying a niche
Module 8 - Product Creation, Software and eBooks
Module 9 - Creating downloadable products and software
Module 10 - Packing and Branding your Digital Products

Unit 3: Understanding SEO
Module 11 - What is search engine optimization?
Module 12 - How major search engines rank websites
Module 13 - The top 5 search engine ranking factors
Module 14 - How to interpret the search engine results
Module 15 - Overview of the processes and concepts behind search engine optimization
Module 16 - What to expect from an SEO campaign
Module 17 - Visitor Tracking
Module 18 - Principles and importance of the Google Page Rank system
Module 19 - Important developments in major search engines
Module 20 - Top SEO myths revealed
Module 21 - Common SEO mistakes
Module 22 - What is Black Hat SEO?
Module 23 - Setting realistic goals and timescales for SEO campaigns

Unit 4: Website Content SEO Techniques
Module 24 - Long tail keywords - what they are and how to select and use them
Module 25 - The relative importance of Meta tags, titles, headings (H1 - H6 tags) and body
Module 26 - The top 5 search engine ranking factors
Module 25 - Improving SEO by using background images with text overlay
Module 26 - Correct use of image ALT tags
Module 27 - SEO copywriting techniques
Module 28 - Identifying underexploited niches for developing new content
Module 29 - Improving page focus
Module 30 - Effective use of internal text links
Module 31 - Duplicate content, the problems it causes and how to spot it
Module 32 - Benefits and limitations of Content Management Systems

Unit 5: Automate, Launch, and Promote
Module 33 - Blogging & RSS
Module 34 - Autoresponders
Module 36 - Email Updates
Module 37 - Blog Communities
Module 38 - Blog & RSS Directories
Module 39 - Press Releases
Module 40 - Article Marketing
Module 41 - Pay Per Click

Unit 6: Links and Submissions
Module 42 - Link building and why it is so important
Module 43 - How to run a successful link building campaign
Module 44 - Researching your competitors for link opportunities using free tools
Module 45 - Major Directories
Module 46- Industry Directories
Module 47 - Local Directories
Module 48 - Competitor Backlinks
Module 49 - Forum Interaction
Module 50 - Blog Comments

Unit 7: Web 2.0, SEO 2.0, Digital Marketing
Module 50 - Social Networking
Module 51 - MyPage Marketing
Module 52 - Podcasting
Module 53 - Video Marketing
Module 54 - Visitor Analysis

Unit 8: Tracking and Analytics - Google Webmaster
Module 55 - How to use Google Webmaster Tools & Analytics and Toolbar
Module 56 - How to check a website page is Google indexed
Module 57 - Google sitemaps, how to create and submit an XML sitemap
Module 58 - Website geographic targeting
Module 59 - How to check a page is Google indexed
Module 60 - Website 'health check' using Google Analytics
Module 61 - Using Google Analytics to fine tune your SEO and PPC campaigns
Module 62 - Understanding your website traffic sources
Module 63 - Overcoming Google indexing problems
Module 64 - Utilizing Google Local Search Link building and why it is so important

Unit 9: Offline Marketing
Module 65 - How to get free publicity via TV, Newspapers, Radio.
Module 66 - Brand Strategies including Stationary, Car Decal and more
Module 67 - Sponsoring, Speaking, Networking

Unit 10: Most Useful Websites
Module 68 - Launch Promote, Run Events and Online meetings, Create Digital Products and eBooks with the help of our collection of the most useful websites.

How long does the course take?

This short course should take approximately 20-30 hours.
Each of the 10 units/subjects should take 2-3 hours respectively. Maximum 3 months access to this online course.

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Choose from 2 available sessions:

When

This is a self paced course. The course coordinator will contact you shortly after your enrollment to help you get started.

Where

  • Online

Price: $1,299.00

Notes: Payment Plan Cost $99 Deposit $100/Week for 12 Weeks Total Payment... see more

Notes:

Payment Plan Cost
$99 Deposit
$100/Week for 12 Weeks
Total Payment Plan Cost $1299

see less

When

This is a self paced course. The course coordinator will contact you shortly after your enrollment to help you get started.

Where

  • Online

Price: $999.00

Notes:

Save at least 15% if paid in full.




Reviews

hellotoself
No response within 4 days so course was cancelled.
  • 1/5 stars

I enrolled in this course but OCA did not reply to me within 4 days, so the course was cancelled. It would have...
hellotoself

see all reviews »


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