New Campaign Highlights Brain-Body Fitness Connection

Posted by juggernautPT on March 19, 2013

New Campaign Highlights Brain-Body Fitness Connection
New Campaign Highlights Brain-Body Fitness Connection

Your Brain Matters, Alzheimer’s Australia’s brain health program, is urging Australians to take some time out for themselves in the interests of better brain health in a new series of television and cinema commercials.

The ads urge Australians to take some time out for themselves and take up some brain healthy activities, which could include anything from riding a bike, swinging a bat, getting their blood pressure checked, or doing a dance... at their desks.

Alzheimer’s Australia CEO Glenn Rees says that research has shown that the link between a healthy heart and a healthy brain is not well known.

‘The Australian public knows what it should do for their heart health and for their overall body health, but they don’t realise the impact all these activities can have on brain health’ Mr Rees said.

‘It’s all connected. What is good for the heart, is good for the brain and vice versa. And the good news is that you don’t have to run a marathon or climb a mountain to improve your brain health. There are small things you can do every day, no matter how busy you are, that can make a difference.’

Your Brain Matters is an evidence-based program that shows that activities that are reasonably complex, new, social, challenging and frequent, help retain and build brain cells. Similarly, the things that are good for the heart, like eating well, exercising, and maintaining healthy blood pressure levels, are also part of living a brain healthy life. All these things contribute to good brain health and can help reduce the risk of developing dementia.

 


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