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Marketing Foundations Online Course

Online

Subject: Marketing

15% OFF ON ALL SHORT COURSES!

Like us on Facebook or add us in Google+ and you can get an instant 15% discount on all short courses here at Careerline Courses.

To become a successful at marketer start here:

Learn what the customer wants or needs. You may sell a customer what he or she thinks they need, but does not really need. When the customer decides they don’t really want what they bought, you may lose the chance of the customer returning to buy again!
Learn how to communicate successfully with the customer. This involves knowing where and how to advertise;...

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15% OFF ON ALL SHORT COURSES!

Like us on Facebook or add us in Google+ and you can get an instant 15% discount on all short courses here at Careerline Courses.

To become a successful at marketer start here:

Learn what the customer wants or needs. You may sell a customer what he or she thinks they need, but does not really need. When the customer decides they don’t really want what they bought, you may lose the chance of the customer returning to buy again!
Learn how to communicate successfully with the customer. This involves knowing where and how to advertise; how to speak properly, how to read a person's mannerisms (voice and body language) etc.
Discover the potential that exists for new products or services.
Find what changes likely to occur in demand for goods and services.

This course is designed as a program to help you firstly understand the marketing world; then assist you in making decisions and developing skills in marketing.

Lessons:

1. Marketing and the Business What is marketing, and its significance, Considering alternative approaches to business and marketing, Alternative enterprises (eg. goods or services based, sole proprietor or partnership etc).

2. Scope of Marketing Understanding basic economics (eg. supply & demand); the difference between the potential market, available market, target market, and penetrated market for a product/service of your choice; Different advertising approaches, Controlling Growth, Improving Results in Business, etc

3. Target Marketing Understanding the market place; Stages that sellers move through in their approach to a market, What is targeting, Advantages of target marketing as compared to mass marketing and product-differentiated marketing

4. The Marketing Mix and Managing the Marketing Effort Product, price, place, and promotion; Affects and interactions between marketing and other operations of a business.

5. Product Presentation and Packaging Importance of product knowledge, Core, tangible and augmented products; Differences in packaging & presentation for different products.

6. Promotion Communication skills, Merchandising, Shop Floor Layout, Displaying Products, Signs, Understanding Selling and Increasing Sales, Sales Methods, Publicity Marketing, Structuring an Advertisement or Promotion, Advertising budgets, etc

7. Product Pricing and Distribution Pricing, Profitability Ratios, Increasing Turnover, etc

8. Customer Service Methods of assessing customer satisfaction; Significance of Customer Service; Different types of customers in the market place, and how best to approach each; Difference between selling, publicising, marketing and advertising, etc

9. Market Research The research process, What to research, Surveys, Developing and conducting a market research program, where to find useful statistics,

10. Organisations - Structures and Roles Business law; Financial Management, Business Structures, Business terminology, etc.

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

Course Code: VBS109
Duration: 100 hours
Qualification: Certificate
Exam: Optional

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This session is taught online

When

This is a self paced course. The course coordinator will contact you shortly after your enrollment to help you get started.

Where

Online

Price: $693.00

 

Notes:

International: $630.00 AUD
Australia: $693.00 AUD
(Includes GST)


The teachers

Careerline Courses is an online school delivering education and networking opportunities no matter where in the world...

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Careerline Courses is an online school delivering education and networking opportunities no matter where in the world you are.
Having been involved in the delivery of online courses for as long as the delivery of online courses has been technologically possible; company director Honor McGregor has finally taken the bull by the horns (or the server by the wires) and set up Careerline Courses. Careerline Courses offers material that has been developed over thirty years, and tested on thousands of students around the world, in a manner that is fresh and easy for students to engage with.  
Careerline Courses is a techno savvy online course provider, offering short courses certificates and diplomas in pretty much every subject you could want. This includes; IT, Horticulture, Hydroponics, Anatomy, Zoo Keeping, Creative Writing, Journalism, Photography, Wedding Planning, Business Management, Psychology, Animal Health, Agriculture and much more. You can study from home at your own pace no matter where in the world you are.  
 

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