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Thank you from doMore

I'd like to thank you for being involved in the doMore.com.au community and the team and I hope that you've received value from being a part of it.

doMore was our original passion project born out of the desire to help connect people wanting to learn something new with experts that could teach them over 10 years ago.

Over the years we have helped almost 70,000 learners connect with one of over 1,500 courses and providers, across the country. For that, we're very proud and grateful for your contribution.

doMore.com.au also served to teach us about how to help measure and improve business performance and inspired the launch and growth of two other companies as a result, one of which we've decided to dedicate our resources and energy to making great.

We'll be switching the site off on Tuesday 31st of July. If you have any questions or concerns, please contact us directly on [email protected].

Thanks again and good luck with your teaching endeavours in the future.

Warm regards,

The doMore team.

Agricultural Marketing Online Course

Online

Subject: Marketing

15% OFF ON ALL SHORT COURSES!

Like us on Facebook or add us in Google+ and you can get an instant 15% discount on all short courses here at Careerline Courses.

Home Study Agricultural Marketing Course

Learn to market and sell farm produce Study this course if you want to develop in depth knowledge of agricultural marketing: Improve your own business success or start a new career in this field. Study in your own time at your own pace. Improve your career prospects or business. All tutors are highly experienced and qualified.

The core activity of any farm is producing...

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15% OFF ON ALL SHORT COURSES!

Like us on Facebook or add us in Google+ and you can get an instant 15% discount on all short courses here at Careerline Courses.

Home Study Agricultural Marketing Course

Learn to market and sell farm produce Study this course if you want to develop in depth knowledge of agricultural marketing: Improve your own business success or start a new career in this field. Study in your own time at your own pace. Improve your career prospects or business. All tutors are highly experienced and qualified.

The core activity of any farm is producing animals or crops, but if the produce is not marketed at the right time for the right price, the whole financial viability of the farm is at best unstable. This course develops your ability to analyse and manage marketing problems in an agricultural enterprise

Lessons:

There are 8 lessons in this course:

1. Agricultural Marketing Concepts
Marketing
Goods and Services
The Marketing Concept
Managing the Marketing Process
The Role of Marketing
Approaches to Marketing
The Goals of Marketing
Organising, analysing, selecting target markets
Developing the Marketing Mix
Managing the Market Effort

2. Farm Marketing Objectives and Strategies
Supply and Demand
Developing the Farm Marketing Plan
Organising the Planning process
Reviewing the Business's Situation
Establishing Marketing Objectives
Developing Strategies
Market Penetration
Price Advantages

3. Target Marketing
Preliminary Research
Target Markets in Agriculture
Defining the Target
Resources
Analysing Market Opportunities
External Influences
General Economic Conditions
Government Policy and Regulations
Overseas influences
Demographic Patterns
Technological Change
Customer Values and Attitudes
Alternative Marketing Methods
Internal Influences
Selecting Target Markets
Market Segmentation

4. Handling Produce
Developing the Marketing Mix
The "Product" element of the Marketing Mix
Logos, packaging, positioning and image etc
The "Price" Element of the Marketing Mix
Pricing objectives and methods
The "Promotion" element of the marketing Mix
Publicity and Public Relations
Advertising, sales and personal selling
The "Place" element of the Marketing Mix
Market coverage
Determining Emphasis with the Marketing Mix
Impact of Product Life-cycle

5. Customer Relations
Customer Care Policy
Levels of Involvement
Effective Communication
Becoming an effective communicator
Dealing with complaints
Self evaluation
Maximising customer service

6. Market Research
The Importance Of Market Research
What to Research?
The Research process
Analysing Costs and Benefits

7. Promotions
Promoting Product
Creating customer awareness
Promotional Campaign Strategy
The Promotional Message
Promotional Material
Making Promotions Cost Effective
Channels of Communication
Publicity Marketing
Advertising
Structuring an Advertisement or Promotion

8. Managing Marketing
Market Retention
Balancing Strategy
Market Development
Market Growth
Managing the Marketing Plan
Sales and the Market

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

Course Code: BAG304
Duration: 100 hours
Qualification: Certificate
Exam: Optional

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This session is taught online

When

This is a self paced course. The course coordinator will contact you shortly after your enrollment to help you get started.

Where

Online

Price: $693.00

 

Notes:

International: $630.00 AUD
Australia: $693.00 AUD
(Includes GST)


The teachers

Careerline Courses is an online school delivering education and networking opportunities no matter where in the world...

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Careerline Courses is an online school delivering education and networking opportunities no matter where in the world you are.
Having been involved in the delivery of online courses for as long as the delivery of online courses has been technologically possible; company director Honor McGregor has finally taken the bull by the horns (or the server by the wires) and set up Careerline Courses. Careerline Courses offers material that has been developed over thirty years, and tested on thousands of students around the world, in a manner that is fresh and easy for students to engage with.  
Careerline Courses is a techno savvy online course provider, offering short courses certificates and diplomas in pretty much every subject you could want. This includes; IT, Horticulture, Hydroponics, Anatomy, Zoo Keeping, Creative Writing, Journalism, Photography, Wedding Planning, Business Management, Psychology, Animal Health, Agriculture and much more. You can study from home at your own pace no matter where in the world you are.  
 

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